You can see the ad spend. You can see the bookings. You could not see which ad produced which booking, because the clinic never told the platform that the booking happened.
That is the gap this drop closes. Paste the codes once. A finished public booking tells the platforms you turned on. The dated page is What’s new. The evergreen pages are Facebook & Lead Gen, Reservations & Scheduling, and Website Builder. Sharing a form per doctor is still one link per doctor.
One screen, not a snippet you copy
Open Sessions Requests. Open Settings. Open Ad tracking. Turn it on. Paste Meta, Google, TikTok, Snapchat, or Clarity. Save.
You do not paste a script into the website. The public pages load the tags: the clinic site, the booking form, a doctor link, and the store. The same ID entered in the website builder loads once.
Send a test for Meta or TikTok before you spend, so you can see the event land.
The booking, then the deposit
A visitor finishes a booking. That is the result the ad was buying. A paid deposit on that booking is a second result, with the amount.
A contact form and a newsletter signup tell the platforms from the browser. A paid store order is sent from the server when you saved the token. Opening a product, adding it to the cart, and starting checkout can go too.
A booking the receptionist creates is clinic work, so it is not sent. A pay link is not in this drop.
Once, not twice
The page sends the booking. The server can send the same booking when you saved the token. They share one id. The platform counts one booking, including when the browser blocks the tag.
The page keeps the patient's name, phone, doctor, and service off the event.
The cookie line
Tags wait for a yes. Turn tracking on and the booking page shows that choice, even if you have no full website yet. You can turn the choice off. That call is yours.
Patient pages, invoices, and payment pages never load the tags.
A clinic that never opens Ad tracking sees no banner and no new fields. The booking form you already run is still the one that counts.
