8
lead sources tracked
4
attribution events
ROAS
per campaign from real revenue
Overview
Your Meta marketing command center: Lead Ads land automatically, Messenger and WhatsApp channels share one inbox, ad spend syncs from Meta Insights, and every lead is traced through booking and payment so you see real ROAS — not just form fills.
From ad click to clinic revenue
Illustrative — shows how entry points converge through attribution
Real-world use cases
Stop losing Lead Ad submissions
Facebook webhooks create a MarketingLead instantly with campaign, ad set, and ad IDs attached — your team sees new inquiries the moment Meta delivers them.
Know which ad actually pays back
Campaign rows show spend, leads, bookings, visits, and clinic revenue with computed CPL, cost-per-booking, and ROAS per campaign.
Close the loop on Click-to-WhatsApp
WhatsApp CTWA and organic WhatsApp messages enter the same attribution pipeline — bookings and payments roll up to the originating ad.
Pass Meta template proof without guesswork
Send a test utility template, capture delivery proof, and satisfy pages_utility_messaging requirements before going live with appointment reminders.
What you get
5-tab Meta hub
Pages, leads, WhatsApp Business, and the marketing dashboard. The pixel itself lives in Sessions Requests → Settings → Ad tracking.
8-source lead pipeline
Lead Form, Messenger, Click-to-WhatsApp, website, phone, walk-in, and more — unified in MarketingLead with full event history.
Read-only ad account sync
OAuth uses ads_read and read_insights only — clinics see performance data without granting ad-creation access.
Conversions API pixel
Paste the Meta pixel in Ad tracking. A finished booking and a paid deposit tell Meta. Add the server token and the same booking is sent again from the server, counted once.
Campaign anomaly alerts
Rule-based flags — like a CPL spike vs the prior period — surface problems before budget is wasted.
AI ad copy drafts
Generate and review ad copy variations from the marketing dashboard when AI is enabled.
How it works
- 1
Connect your Meta assets
OAuth-link Facebook Pages, Ad Accounts, and WhatsApp Business from the admin hub — permissions are checked automatically.
- 2
Leads flow in automatically
Lead Ads and Messenger chats still create leads. The pixel that counts a website booking now lives in Ad tracking, not on this screen.
- 3
Track ROI to the visit
Bookings, completed visits, and payments update lead status and campaign revenue — dashboard shows CPL and ROAS.
Related modules
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