A clinic blog used to mix two jobs: writing the article, and designing the page. Every post became a small layout project. A new card style meant opening old articles. Arabic exposed a layout that was only tested in English.
That split is closed. Write the content. Design the blog once. Every published article — existing or new — follows the shared design. The same workspace now also handles a second language, a second pair of eyes, and a clear picture of whether anyone actually read the piece.
Four shared blog designs
Open Blog → Design. You manage four protected templates:
- Blog home
- Single post
- Category
- Tag
They are not ordinary pages. You do not add them to the menu. Edit them visually, preview with sample content, switch phone and desktop, and save. Change the Single post template, and every article follows. Authors keep writing. They do not rebuild a layout.
Pick a starting look, then change blocks, spacing, type, colour, and what metadata shows. Blog blocks cover featured articles, lists, filters, search, article headers, images, rich content, tables of contents, authors, related posts, comments, sharing, and a call to book.
Write, preview, publish
The editor saves as you type, and can recover a local draft if the tab closes. Add a category, tag, or author without leaving the screen. Preview is private and stays out of search. Publish, schedule, unpublish, and archive are explicit buttons.
A clinic with one writer still publishes the same way. A team can turn on review: send the draft, preview it on the real site, ask for changes with a note, then approve. You can see what changed between versions. The writer cannot approve their own post when review is required.
Comments wait for approval before they appear. You can search them, see how many are waiting, mark spam, and get a notice when a new comment arrives. Unapproved comments and commenter emails stay off the public page.
Arabic and English as a pair
One article can exist in both languages. Each language has its own title, body, address, and search listing. Each can go live on its own — you do not have to publish both on the same day.
Search engines see them as the same article. The last-updated date moves when you actually edit, not when you first published.
AI that stays a proposal
Next to the short summary, the search fields, a selected passage, or the other language, AI can draft a summary, search listing, social copy, outline, rewrite, or translation.
Nothing lands in the post until you accept. It will not invent a price, a statistic, or a medical claim. You can require an extra review for any post that used AI.
Know what the article did
Views count real visitors, not the clinic server counting itself. You can see whether they came from search, social, a link, or typed the address. You can see whether anyone finished the article, and whether it led to a booking click or a signup.
A newsletter form now builds a confirmed list. The visitor gets a confirmation email. They can leave in one click.
Settings the blog was missing
Turn comments off for the whole site if you do not want them. Choose how many posts appear on a page, and whether lists use previous/next, page numbers, or load more.
Authors have their own public page, and the bio actually shows on the article. Tables stay tables after publish. A YouTube or Vimeo video stays a video — other embeds are stripped.
Public pages on your clinic site
Blog home, article, category, tag, and author pages use the clinic theme, shared header, footer, and domain. Each public article ships with a search listing, a sharing image, and a feed readers can subscribe to. Draft previews stay private.
Posts, authors, categories, tags, comments, media, and previews belong to the selected website. One clinic’s content does not mix with another’s.